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\documentclass[letterpaper,12pt]{report}%% Double Spacing\parskip 1ex\renewcommand{\baselinestretch}{1.33}%% Title Page\title{Philippe The Original and California}\author{Ira W. Snyder}\date{\today}\begin{document}%% Sans-serif font\sffamily\maketitlePhilippe The Original is one of the more well-known restaurants in the Los Angeles area. It is alsoa part of the history of Los Angeles, since it opened in 1908. Interestingly, thoughthe food is very good, that is not what attracts people to Philippe The Original. Instead, otherqualities like the sense of connection with the past,and how it shows a story of success to the residents of Los Angeles keep drawing a crowd.Philippe The Original was started by a Frenchman named Philippe Matthieu in 1908. It is currently locatedat 1001 N. Alameda Street, which is about 1 block from Los Angeles' Union Station. Philippe The Original isbest known for the invention of the French Dip Sandwich, which was accidentally invented by the ownerin 1918, when he dropped a sliced roll of french bread into juice still hot from the oven. This sandwich wasserved to a policeman who was in a hurry. The next day the policeman brought some friends who were alsointerested in purchasing dipped sandwiches, and the rest is history. The origin of the sandwich's name isnot clear, but it could have been called a ``French Dip Sandwich'' because of Matthieu's French heritage, theFrench roll the sandwich is made on, or because the police officer's name was French.The story of the invention of the French Dip Sandwich is part of the history that keeps people returning toPhilippe The Original. I think that this story gives people a sense that by living in the city where theFrench Dip Sandwich was invented, that they somehow had a part in its invention. The fact that theFrench Dip Sandwich was invented at Philippe The Original would help to make it draw more people. Inmy opinion, a lot of people would be drawn towards the place where something was invented, rather than to a placethat is making copies of the original.The restaurant has a very interesting layout. It is different from what we have come to expect in moremodern architecture. It's unique architecture is a product of its heritage. The building that is currentlyoccupied by Philippe The Original was previously a machine shop with a hotel on the upper floor. There isseating on both floors; food service is only on the lower floor. This layout is very differentfrom what we are used to. People tendto remember unusual scenery far more than they remember the details of something that is very common. Thisunusualness would cause Philippe The Original to ``stick'' in people's minds more than a more genericrestaurant.My experience at Philippe's was a good one. I visited it at about 5pm on a Sunday. Once inside, the firstthing you are likely to notice is the sawdust on the floors. This is not often seen these days,except at some biker clubs and similar locations. A very unique quality that Philippe The Original has arethe long tables and stools that are placed throughout the restaurant. These long tables allow manydifferent groups of people to sit together and interact. This is in contrast to the usual booths and tablesthat seat only one group of people. Again, like the unique architecture of Philippe The Original, this mayhelp people to remember the restaurant. This seating arrangement may also help people to make new acquaintances,as they ask someone who is sitting next to them to pass the hot mustard. This could make good memories, whichwould keep someone coming back.The ordering of food is also somewhat different from many restaurants that we eat at today. PhilippeThe Original is an old style delicatessen. All of the food is displayed in large glass cases at the front ofthe room. The menu is posted overhead. An interesting part of ordering food is how you pay the person preparingyour meal. They tell you how much it will be, and have you put the money on a small tray, which is taken back toa cashier. The cashier makes change while your meal is being prepared by the person you ordered it from. Once yourmeal is ready, your meal is brought back to the counter, and your change is brought back on the same tray that youput the money on originally. This is definitely something different, and something that is unique, at least to me;I've never seen it anywhere else.The menu consists of the French Dip Sandwich, available in roast beef, roast pork, leg of lamb, turkey or ham,as well as many other things, such as cole slaw, macaroni and potato salads, pickled hard boiled eggs, and pigsfeet. In addition, you can also choose to order from a selection of soups, beef stew or chili. As far as drinks go,Philippe's offers lemonade, iced tea, coffee, and a variety of soft drinks.The mix of food is quite interesting. On one hand, you have traditional American-style food, suchas the sandwiches, macaroni and potato salad, and the stew. But, on the other hand, Philippe's serveswine, which is almost unheard of except in fancier restaurants. The wine is served at Philippe's to keepin line with the French heritage of the original owner of the restaurant. This unique cultural blend of foodsmay be a reason that people continue to return to Philippe's, and also tell their friends about it as well.I think that all of the unique features of Philippe The Original, such as the architecture, the seating arrangements,and the unique mix of food cause it to be remembered very well by the people that visit it. This could be areason that Philippe The Original is so well known. A person living here in the Los Angeles area mightwant to take a person visiting to someplace unique to Los Angeles, rather than visiting a place thatthe visitor could see anywhere. This would make a visit to Philippe The Original a special experience,and the memories of coming to Philippe's with friends that are not seen very often would help toenhance the special memories that would keep a person coming to Philippe's.I think that Angelinos continue to visit Philippe's because it is a link to the past. In their minds it is a placethat is separate from all of the problems and worries that they have in the outside world. In this way, PhilippeThe Original is similar to Disneyland. People come to both places to forget their problems, and to have a good time. Thisimage is reinforced by the wall decorations. On the wall are old newspaper clippings about events that havehappened throughout the restaurant's history, and a display of the history of the electric railroad in LosAngeles. These are both things that we do not see very often, but both connect us to our past.Another thing that helps people link Philippe's to the past is the prices of some oftheir items, such as the coffee, which is only 10 cents. Some time ago, when reminiscingabout her days in college, my mother told me a story about her going down to a coffeeshop once a week and paying 10 cents for a cup of coffee. This was all the money that shecould afford to spend at the time, and it was the highlight of her week. Seeing the price ofcoffee at 10 cents reminded me of this memory, and helped to enhance the feeling ofthe past in Philippe's.The fact that people keep returning to Philippe The Original is proof that they value this link to the pastthat is created by the restaurant. People value the past because it is often idealized. Often, it is said ``thingswere so much better back then,'' or a similar phrase. By coming to a place that has strong ties to the past, peoplemay have an easier time remembering pleasant things that happened to them earlier in their lives. This implies thatAngelinos value a carefree life, and they will try to imagine that they have a carefree life by visiting the restaurant.I think another reason that people enjoy coming to Philippe The Original is that it is a story of success.The restaurant was founded by a French immigrant, and was eventually sold to a group of immigrantsfrom Kansas in 1927. The restaurant is obviously successful, since it is still around today, 98 years afterit first opened it's doors. This is a very good success story, since many restaurants do not last for more than adecade.I think the primary reason that Angelinos keep coming to Philippe The Original is becausethey associate it with good memories, and good times with friends while dining at Philippe's. I'm surethat having good food helps, (after all, who doesn't like a good meal?) but it is most likely goodmemories of the place that keeps them returning.\subsection*{Sources Used}\noindent http://www.philippes.com/restaurant/history.shtml -- 2006-06-05\noindent http://en.wikipedia.org/wiki/Philippe\%27s -- 2006-06-05\end{document}